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Franck Muller is a luxury Swiss watch brand known for its innovative designs and complex mechanical watches.

Overview

  • Brand: Franck Muller
  • Founded: 1991
  • Founders: Franck Muller and Vartan Sirmakes
  • Location: Geneva, Switzerland

Design Philosophy

  • Innovative Craftsmanship: Renowned for combining traditional Swiss watchmaking with groundbreaking innovations.
  • Distinctive Designs: Famous for its bold and distinctive designs, often featuring intricate details and unusual shapes.

Features

  • Materials: Uses high-quality materials such as gold, platinum, and stainless steel. Sapphire crystal is standard for durability and scratch resistance.
  • Movements: Known for highly complex in-house mechanical movements, including tourbillons and other complications.
  • Complications: Offers a range of complications such as perpetual calendars, minute repeaters, tourbillons, and multi-timezone functions.

Key Collections

  • Cintrée Curvex: Iconic for its tonneau-shaped case, combining elegance with complexity.
  • Vanguard: A modern collection featuring bold, sporty designs with cutting-edge technology.
  • Long Island: Inspired by the Art Deco movement, featuring rectangular cases and intricate dials.
  • Master Banker: Designed for business travelers, offering multi-timezone functionality.
  • Crazy Hours: Known for its unique and playful time display where the hours are out of order but the minute hand moves traditionally.

Market Position

  • Luxury Segment: Positioned in the high-end luxury market, known for its exclusive and complex timepieces.
  • Collector’s Appeal: Appeals to watch enthusiasts and collectors who appreciate innovation and mechanical complexity.

Unique Selling Points

  • Complex Movements: Known for pioneering complex mechanical movements and complications.
  • Innovative Designs: Distinctive and bold designs that stand out in the luxury watch market.
  • Artistry and Craftsmanship: Combines artistic design with traditional Swiss craftsmanship.

Availability

  • Boutiques: Available through Franck Muller boutiques and select high-end retailers worldwide.
  • Online Presence: Official Franck Muller website and authorized online dealers offer a comprehensive shopping experience.

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